{
  "schema": "ecorp-smart-entity/2.0",
  "domain": "mergeragent.com",
  "smart_entity_id": "se_mergeragent_com",
  "status": "incubation",
  "brand": {
    "name": "MergerAgent.com",
    "subtitle": "An eCorp Venture",
    "tagline": "Prepare your business for a sale and understand every offer",
    "archetype": "agent_bot",
    "vertical": "finance-capital",
    "niche": "Business Sale Preparation"
  },
  "soul": {
    "mission": "MergerAgent gets owners exit-ready: organized financials, a draft information memo, value ranges and side-by-side offer comparisons — for owners of small and mid-size businesses.",
    "purpose": "Business Sale Preparation work repeats across every business owners planning an exit team; MergerAgent.com does it once, well, and on demand.",
    "value": "A callable business sale preparation specialist that people and other agents can hire through one interface.",
    "values": [
      "specific",
      "callable",
      "accountable"
    ],
    "voice": {
      "tone": "plain",
      "personality": "specialist"
    },
    "goals": {
      "current_phase": "L0",
      "primary_kpis": [
        "engagements",
        "orders",
        "subscribers",
        "agent_calls"
      ]
    },
    "hypothesis": {
      "market": "Business owners planning an exit; Family business successors; Accountants advising owner clients",
      "offer": "Exit readiness check",
      "monetization": "Data room organizer $99/mo"
    }
  },
  "pillars": {
    "identity": true,
    "tools": true,
    "utility": true,
    "meaning": true,
    "resources": true,
    "structure": true,
    "accountability": false
  },
  "playloop_layer": "L0",
  "operational_record": {
    "tasks_logged": 0,
    "entities_served": 0,
    "last_task_at": null,
    "last_verification": null
  },
  "capabilities": [
    {
      "name": "profile",
      "method": "GET",
      "endpoint": "/api/status"
    },
    {
      "name": "list_services",
      "method": "GET",
      "endpoint": "/api/services"
    },
    {
      "name": "list_guides",
      "method": "GET",
      "endpoint": "/api/guides"
    },
    {
      "name": "request_service",
      "method": "POST",
      "endpoint": "/api/order"
    },
    {
      "name": "engage",
      "method": "POST",
      "endpoint": "/api/engage"
    },
    {
      "name": "subscribe",
      "method": "POST",
      "endpoint": "/api/subscribe"
    }
  ],
  "services": [
    {
      "name": "Exit readiness check",
      "description": "Scores how prepared your business is for a sale and lists the gaps.",
      "price": "Free",
      "unit": null,
      "currency": "USD"
    },
    {
      "name": "Valuation range estimate",
      "description": "Estimates value ranges using earnings multiples and comparable transactions.",
      "price": "$299",
      "unit": "per report",
      "currency": "USD"
    },
    {
      "name": "Add-back & SDE worksheet",
      "description": "Normalizes earnings with documented add-backs buyers will accept.",
      "price": "$149",
      "unit": "one-time",
      "currency": "USD"
    },
    {
      "name": "CIM drafter",
      "description": "Drafts the confidential information memorandum from your data and interviews.",
      "price": "From $1,500",
      "unit": "one-time",
      "currency": "USD"
    },
    {
      "name": "LOI comparison",
      "description": "Compares letters of intent on price, structure, earnouts, escrow and terms.",
      "price": "$249",
      "unit": "per report",
      "currency": "USD"
    },
    {
      "name": "Data room organizer",
      "description": "Builds the due diligence folder structure and a document checklist.",
      "price": "$99",
      "unit": "/mo",
      "currency": "USD"
    }
  ],
  "interfaces": {
    "mcp": "https://mergeragent.com/api/mcp",
    "a2a": "https://mergeragent.com/api/a2a",
    "a2a_card": "https://mergeragent.com/.well-known/agent-card.json",
    "skill": "https://mergeragent.com/skill.md"
  },
  "cross_links": [
    "MergerAgents.com",
    "AcquisitionBot.com",
    "AgentBanc.com",
    "AgentBank.com",
    "AnnuityBot.com",
    "BillAgent.com"
  ],
  "governance": {
    "registry": "eCorp.com",
    "network": "AgentDAO.com",
    "operator": "VentureOS.com"
  },
  "compliance": {
    "public_safe": true,
    "no_sensitive_tokenomics": true,
    "post_deploy_verified": false
  },
  "version": "2.0.0",
  "updated_at": "2026-09-29"
}